Wednesday Jul 10, 2024
Empowering Women Through Fashion, SophieGrace.ca with Founder Emma May
Join us on "Beyond Wealth: Success Unscripted" as we sit down with Emma May, the founder and creative designer of Sophie Grace, a revolutionary women's workwear brand. Emma shares her journey from law and real estate to launching a successful fashion line that focuses on comfort, style, and modularity. Discover how a wardrobe meltdown inspired Emma to create mix-and-match clothing that simplifies dressing for professional women.
In this episode, Emma discusses:
- Her transition from law to fashion entrepreneurship
- The challenges and triumphs of launching Sophie Grace right before the COVID-19 pandemic
- The importance of creating versatile, comfortable workwear for women
- Insights into manufacturing, growth strategies, and the impact of COVID-19 on the business
- The financial aspects of running a product-based business and the importance of profitability
Emma also talks about the unique position of Sophie Grace in the market, the role of direct-to-consumer sales, and the ongoing journey of building a brand that women love and trust.
Guest Information: Emma May is the founder and creative designer of Sophie Grace, a women's workwear brand that combines comfort and elegance. Connect with Emma on LinkedIn at Emma May or email her at emma@sophiegrace.ca. Visit SophieGrace.ca to explore their collection.
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